Industries / Concrete
Weather-bound scheduling and high-ticket decisions.
Concrete runs on pours, and pours run on weather, subgrade and crew availability. A driveway, patio, slab or set of steps is a bigger single decision than most home services — often the largest cheque a homeowner writes that year outside of a roof — and it moves slowly, with photos, references and comparisons.
There is also a permanence problem no other trade has: nobody wants the crack, the wrong grade, the pooled water at the door. Buyers are screening for competence, not price alone, and they can see the difference between clean edge work and a rushed pour.
Meanwhile the commercial side of the book behaves nothing like the residential side — different search terms, different lead times, different proof.
SEO
Driveways, patios, stamped and decorative work, foundations, repair and lifting each get their own page and their own searches, so you stop competing with your own site — and start showing up for the specific job you actually want.
Google Advertising
Paid search moves at the speed of the calendar: on when there is a hole in the pour schedule, off when the crews are booked out six weeks, and never spending on demolition-only or supply-only searches that will never become a job.
Social Advertising
Form work, finish, control joints, before-and-after of a failing slab — the details that quietly prove competence to somebody about to spend five figures. This is also how you reach the patio buyer who never searches until they see something they want.
Web Design
Project galleries by job type, plain talk about preparation and cure, ranges instead of mystery, and a request form that survives a phone in a truck. High-ticket buyers abandon fast when a site feels thin.
Thirty minutes, screen shared. We look at where your residential and commercial leads come from and what the four channels would change about both.